FazTimes Media, Chennai, August 11 – A company in Singapore has come up with a thoughtful idea that combines corporate responsibility with cultural respect. They are offering Tamil employees a full day off to watch Rajinikanth’s new movie, Coolie, on its opening day. The gesture is more than just giving a holiday. According to The Straits Times, every Tamil employee will get tickets for the first show on the first day, plus a cash bonus of 30 Singapore dollars (about ₹1,850) for snacks and drinks. This gesture has received a lot of positive attention on social media, with people across India praising the company for showing support for Tamil culture.

People see this move as a meaningful way to celebrate culture in the workplace. First shared in an internal message, the plan quickly gained popularity online, particularly among Rajinikanth fans. While companies often give time off during big festivals, it’s rare for a business to arrange a holiday for a movie premiere.

A company representative told BBC News, “It’s more than just a movie. For many Tamil employees, Rajinikanth’s films are like a festival. We wanted to recognise that feeling.” Many people on social media have called the gesture a wonderful example of how to connect with employees on a personal level. Some have suggested that other Indian companies should follow this example and create similar opportunities to celebrate their employees’ cultural beliefs.

Coolie is the most anticipated Tamil movie of the year.

Coolie, directed by the well-known filmmaker Lokesh Kanagaraj, is set to hit theatres worldwide on August 14.

Rajinikanth, who has been in the film industry for almost fifty years, continues to draw big crowds at the box office, and Coolie is expected to be one of his biggest projects yet.

The movie has already made history by setting a record for the highest overseas pre-sale for any Tamil film.

An 'A' Certificate has caused some upset among audiences. One surprising thing about the film's release is its rating. The Hindu reports that some fans are upset, worried that younger people might miss out on watching the film in theatres.

Experts in the film industry say this rating probably won't hurt the movie's box office. Rajinikanth's name alone is enough to draw big crowds on the opening day.

Corporate Kindness Takes the Spotlight

A Singapore-based company's decision to celebrate Coolie with its Tamil employees has sparked discussions about inclusion and employee happiness in the workplace.

Dr Shalini Kumar, a workplace culture expert in Chennai, says, "When a company acknowledges something that connects with its employees, it builds loyalty that nothing else can." She adds that the event is especially meaningful for migrant workers who often feel lonely during cultural or holiday times.

It's not the first time movies have affected work schedules. In Tamil Nadu, some companies have allowed employees to arrive late after big Rajinikanth movies so they can catch the early morning FDFS (First Day First Show) screenings. But offering paid time off along with tickets and extra benefits is a new and different way to show support.

The Worldwide Rajinikanth Phenomenon

Rajinikanth has fans all over the world, not just in Tamil Nadu or India. His movies are popular in places like Malaysia, Singapore, Sri Lanka, the UAE, and Japan. According to Al Jazeera, Rajinikanth’s movies sometimes make more money in foreign countries than those of top Bollywood stars, especially in Southeast Asia. The upcoming movie Coolie is set to premiere in more than 100 countries, which is expected to boost his international fame even more.

Economic Effects of a Rajinikanth Release

When Rajinikanth’s movies come out, they do more than just fill movie theatres. They also help nearby businesses like hotels and shops that sell their merchandise. People celebrate with parades, music, and giant posters of the actor decorated with flowers. For many fans, missing the first day and first showing is unthinkable.

Fans Respond to the Singapore Initiative

On X, Indian fans are tagging prominent Indian companies, urging them to "learn from Singapore." Posts like “Our bosses should watch and learn” and “This is employee engagement, done properly” have gotten many likes and shares.

Some fans joked that Bollywood or Tollywood movies should adopt similar ideas, while others suggested applying this strategy to major cricket matches.

Looking Forward

With just a few days until Coolie’s release, people are excited. Tickets in Singapore, Malaysia, and India have already broken several records. Experts think the movie could earn over ₹500 crore worldwide in its first week if the reviews are favourable.

In Singapore, the company’s employees are already calling the initiative the “best workplace perk ever.”. It’s not clear if this trend will spread to other places, but for now, it’s a wonderful example of how caring for employees and cultural pride can work together.

As one employee said, “It’s not just about watching a movie. It’s about feeling recognised, valued, and connected—even when you’re far from home.”

Our primary goals at FazTimes Media are to be accurate and confident and adhere to the highest journalistic standards. We check every news story we share against several trustworthy and separate sources to ensure its accuracy.

We have read this report along with articles from major news outlets throughout the world, including BBC News, Reuters, Bloomberg, Al Jazeera, NDTV, The Economic Times, and The Indian Express.

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